Transforming Your Social Media with Next-Level AR Filters
Specialising in unforgettable Snapchat, Instagram, TikTok, and WebAR filters.
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Welcome to Rapt Digital
Meet Rapt Digital—where creativity meets digital reality. Unlike conventional agencies, we focus on truly innovative AR solutions to make your brand’s story resonate.
We pride ourselves on being unconventional, creative, and authentic. At Rapt Digital, we’re people first — and we believe in exploring new ideas, connecting the dots, and pushing boundaries to deliver that ‘eureka’ moment for your brand.
What We Do & Who We Serve
Custom AR experiences, designed just for you. We offer bespoke solutions for brands active on social media.
Snapchat Filters
Snapchat is more than quick snaps; it's a brand-building playground. Our custom AR lenses let you capture the attention of a young and active audience, turning mere engagement into brand loyalty.
Instagram / FB Filters
Instagram and Facebook are the titans of visual storytelling, and we make your brand the hero. With custom AR filters, your content goes beyond ‘likeable’ to become truly experiential.
TikTok Effects
TikTok is where trends are born, and your brand could be the next big thing. Our custom AR effects not only engage but also encourage sharing among a fast-growing, creative audience.
WebAR
WebAR removes the platform constraints, allowing you to engage audiences directly on your website. Offer interactive AR experiences without requiring app downloads, maximizing accessibility and control.
Check out our work below
Don’t just take our word for it. Our work has helped brands like HBO and Sony Pictures transform their digital narratives. Your brand could be next.
HBO House of The Dragon
For the House of The Dragon 20-nation AR marketing campaign, Rapt Digital worked with HBO and Snapchat to create this one-of-a-kind landmark location effect. We were fortunate enough to represent Australia and were tasked with developing and producing the AR filter. The effect uses several new augmented reality (AR) technologies, like custom location landmark scanning, to generate effects that are unique to particular locations.
Universal
In partnership with Universal, we created an AR filter based off the classic Frankenstein film. The filter turns users into Frankenstein’s monster and starts a mini-game upon activation.
Absolut
We designed this AR filter to help Absolut Liquor raise awareness for their new product, Absolute Juice. The effect was used in UK marketing activations and on bus stop advertisements.
United Nations
We created this AR filter for The United Nations to help raise awareness about staying home during the 2020 Covid Pandemic. The effect was created by our head creative Abbas Sajad and in collaboration with Poplar Studios.
Sony Pictures
We partnered with Sony Pictures to create an AR filter for the 2019 film Charlies Angels. The effect was used pre and post-launch in order to generate global interest and awareness for the reboot.
Sportsbet
Rapt Digital collaborated with Drip Digital to create this Snapchat game for Sportbet which was used in a national Australian marketing campaign on the Snapchat Platform to promote the Australian elections. The game was designed to make fun of dreaded election voting whilst referencing Sportsbet’s branding and sense of humour.
Award-winning Game
Rapt Digital’s lead creative, Abbas Sajad, partnered with Daniel Robertson and Sufee Yama to design an AR Filter game that would educate people about the consequences of losing Bees. This project was submitted to Snapchat’s annual Augmented Reality competition and ended up winning.
Dixie D'Amelio
Rapt Digital designed a 2D Animated AR Filter for Dixie D’Amelio to ensure the success of her new song’s launch. The effect is being used on her Snapchat account and, so far, has received millions of views.
Our 3 step process that works around you
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Our Amazing Clients
Frequently Asked Questions
How much does an AR filter cost?
To give you a catered quote, we need to understand your brand’s goals and project requirements. AR Filter difficulties can range from easy to super complex. This is so everyone is on the same page from the start and clears up any questions you might have.
How long does an AR filter take to make?
Anywhere between 1-6 weeks depending on the complexity. We have to be realistic. Let us know in advance and reach out now if you have questions about your filter.
Do you make AR filters for Instagram and Facebook?
Yes, we do create filters for those platforms. So, for example, you can jump onto a discovery call with us to chat about the differences between platforms.
Why do you prefer Snapchat over other platforms?
How do I know if an AR filter will work for my business?
This is where a discovery call will help to determine if you need a filter. Once we hear your project and goals, we’ll be honest and tell you if it’s a good idea or not. We do offer recommendations and improve on your initial idea.
What If my brand doesn't know where to start? Can you help?
This is where we come in. We look at your audience, branding and offer and connect the dots. Understanding those three will help us narrow down your audiences likes/dislikes. We then build a filter around the themes they like and align it with your branding and message.
I saw an AR filter I like. Can you copy and paste my logo onto it?
No, we don’t offer a copy and paste service. Instead, we respect other people’s work and believe it should inspire our work. If you want something completely original, then get in touch.
